Here’s an interesting study made by the NPD Group on Apple iPad: Consumers’ Perceptions and Attitudes. According to this report, awareness is highest among current Apple owners, consumers with $100,000 or greater income, and 18-24 year olds. And these groups are the ones with the most interest in buying an iPad.
While I don’t fall in the last two would-be buyers, one of the reason why I bought the iPad though is because of the fact that I’m an Apple product owner (MacBook Pro and 2 iPhones). And true enough, according to the study, one of the main reasons Apple owners are interestted in the iPad is because it’s an Apple product.
The report also found out the 37% of those who are buying the iPad cited reasons of “liking the Apple brand.” While among the 14-34 year olds cited the “multi-touch screen” as their reasons for most likely buying the iPad.
As to how they are going to use the iPad, most of the respondents in the 18-34 year olds category cited playing music and browsing the Internet.
“The most interested potential iPad customers see it primarily as a music device, or for its internet access capabilities,” said Stephen Baker, vice president of industry analysis at NPD.
via Mashable
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