With the upcoming iPad release date to 9 more international countries on July 30, iSuppli has revised their iPad sales forecast issued last April. According to iSuppli, they expect Apple to sell 12.9 million iPads before the year ends. iSuppli previously forecasted iPad sales to only 7.1 million units. In addition, iSuppli also predicted 2011 iPad sales to reach 36.5 million and 50.4 million in 2012.
“The iPad is shaping up to be the ‘Tickle Me Elmo’ of the 2010 holiday season, with product demand expected to vastly exceed available supply,” said Rhoda Alexander, director of monitor research for iSuppli. “Apple has hiked its iPad manufacturing goals to suppliers across Asia. As iSuppli stated in its initial forecast, the key to continuing success will be how quickly Apple responds to issues as they arise and whether the company can align suppliers to meet demand needs. Apple’s acceleration of its component demand indicates that the company has raised its iPad production target for 2010. Our latest research indicates there is much higher production than previously expected for two key components: LCD panels and NAND flash.”
iSuppli also predicts that Apple will be introducing new models of the iPad in 2011 to strike new interests to current users as well as would-be users. Apple will also speed up production to address the supply problem of the iPad and hence to address demand for the magical product.
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