Startup Mobclix, a mobile ad exchange network operator will be releasing a beautiful infographics showing various statistics about the iPad, specifically, applications related. The infographics is part of a series on infographics which Mobclix will be releasing about the analytics platform and advertising impressions it served.
And what a way to kick-off the series but with this new iPad infographics utilizing stats from the total number of iPads served by the company. This amounts to roughly 300 million monthly impressions.
If you will check out the infographics above, here is a summary of its highlights:
- Compatibility Matters: Out of the 295,488 iPhone apps currently available on the App Store, 284,989 apps are compatible on the iPad (as of 6/23).
- Rich Media Needed To Increase Conversions: Compared to standard display banner ads on the iPad, rich media video ads have click-through rates that are 11 times higher.
- Gaming Apps Continue to Dominate: Of the 15,547 iPad-specific apps, the Game category has 20 percent of the market share (approximately 2,266 apps, as of 6/23) on the App Store.
- Advertisers Can Find More Engaged Users on iPad: The time spent by iPad users on their gaming apps is three times higher (about 10 minutes more) than iPhone users on the same app.
- Developers Can Earn More from iPad Apps: On average, iPad apps can command eCPMs that are five times higher than that of iPhone apps.
The insights shared by Mobclix are not actually suprising anymore. Given the HD display capability of the iPad, more users are enticed to play iPad HD games. This is also the reason why users spend more time playing on the iPad than the iPhone. The difference is of course on the sizes of their screens.
Mobile advertising on the iPad also yields much higher income for developers. eCPMs of ads on iPad games and apps are five times higher than that of the iPhone apps.
via Market Wire
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